Bacardi

Bacardi and Z Inc. go together like Rum and Coke. For decades we were the perfect fit, generating new brand ideas, exploring unique ways of getting them to market, all the while considerate of tight budgets and even tighter timelines.

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Bacardi & Cola

Canadian market launch.

Design for the Canadian market.

“I worked with Don Z for 5 years while working at Bacardi Canada. Don was instrumental in developing new visual identities across all low-proof brands (BACARDI Breezer, REV, BACARDI MIXX) including packaging, POS across on/off-premise, sales tools, and internal communications. Don can play well with others. He was creative lead and a pivotal member on our integrated agency team. He is exceptionally creative, collaborative, and innovative in his approach. On a personal side, he is great to work with, trustworthy, takes feedback very well, and as a single digit handicap golfer was always my preferred ringer in our annual corporate golf tournament (and good humoured enough to be my caddy and coach).”

Lisa Jazwinski-Okonweze, Global Director, Marketing Planning & Strategy, Bacardi Global Brands

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Bacardi SUPERIOR

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MARTINI BELLISSIMA

Name generation, bottle design, graphics.

Carrier structure, graphics.

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THE ORIGINAL STIFF VODKA

Name generation, bottle, carrier, graphics.

Liquor Board POS.

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Bacardi MIXX

Name generation, bottle, carrier, graphics.

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Bacardi 1873

Redesign.

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Bacardi BREEZER

“Make it simple, but significant.”

Don Draper, fictional character from Mad Men

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TROPICO

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MARTINI ASTI

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Bacardi LIMÓN

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RUSSIAN PRINCE VODKA

1. Original design. | 2. Transitional design.

3. Final updated design.

“Leave it better than you found it.”

Bruce A. Nordstrom

A D D I T I O N A L C O N C E P T S

Bacardi also asked to see some totally new concepts, to know 100% that just a design update was the right call. Here they are.